The Halo Group was commissioned by TooFar Media to create the set build for a truly immersive storytelling experience during a festival tour aimed at promoting the Toofar Media App. The concept was the brainchild of Rich Shapero, the creator of TooFar Media.
To achieve the end result, we used our modular steel build system to create a multi-storey performance stage split across 3 tiers. Set on a 5m footprint and standing over 6m in height the skeletal frame was clad in timber before being branded with bespoke signage and creative typography features.
To finish the build, a selection of steampunk inspired cogs and a clock were installed on the structure, these were fabricated by The Halo Group and finished in-house. The set was further accentuated by our production team who collaborated with a collective group of specialist prop makers. Features included a hybrid gramophone / organ instrument and a stack of vintage oversized books. A large LED screen was inset to the fascia which displayed branded content and further messaging. Fully themed actors helped bring the activation to life and festival goers were able to download the App at http://toofarmedia.com/onsiteuk/. Once registered, users could then enjoy Rich Shapero’s immersive storytelling experiences from anywhere. Featuring at some of the UK’s leading festivals, the brief for this highly creative project required us to replicate the activation precisely on each site to the same specification.
