The Halo Group created a fun festival theme for corporate client Aimia in 2015. The Halo Group are experienced set builders so this fun event perfectly suited our skill sets.
Our brief was to create an interactive programme of activities throughout the event which would challenge, engage, amuse and entertain. Our client wanted something fresh and exciting, so our creative production team devised a format that has now become part of company folk lore at Aimia HQ. The event was to culminate in Aimia Fest.
To deliver the experience, guests were greeted at their offices where they received an exciting message that read “Congratulations on making the band! Your journey to rock n’ roll stardom starts today. You’ve been invited to play at The AIMIA Music Festival Secret Stage”. The stage was so secret, to discover the location they had to embark on a mystery tour around London, where at each point they would meet a new character to unlock the next clue. The end destination was of course Aimia Fest, A.K.A. Bernie Spain Gardens. Here, The Halo Group production team created an immersive environment that completely transformed the venue with fully themed festival production, the infamous main stage, food concessions, bars, music, entertainment and more. The Halo Group are renowned within the festival production sector so this project represented the ideal scope of work for our team of set builders and scenic artists to work on.
