The Halo Group specialises in festival production. During the summer of 2017, Vita Coco brought their Coconut Grove to the Big Feastival on Alex James’ Farm in the Cotswolds. The Halo Group worked with Vita Coco to create this exciting and fun brand activation at the event.
As the lead festival production team on this project, The Halo Group was tasked with designing and building the activation. The client has a strong identity and our brief was clear. Taking the lead from their branding, our client’s vision was the creation of a tropical oasis set in the middle of the festival.
To achieve the end result, The Halo group built a rustic wooden structure to house the bar. Using a range of scenic techniques, we created an aged / weathered effect to get a tropical beach bar look and feel. The structure was complimented by a series of bespoke logos and way finder and menu signage boards. Lazy Boy bean bags, hammocks & wooden benches were provided for guests’ comfort, housed under a large sand coloured stretch tent. Festoon lighting, florals and foliage were used throughout the design and helped give the activation a distinct festival vibe.
