The Halo Group worked in a collaborative project with Limelight Sports to create a specialist set-build for a brand activation event as part of an experiential campaign by global sports retailer Nike, entitled “Designed to Move". The project utilised our set construction products and services.
The Halo Group was commissioned to design the brand activation to include 4 coloured zones, namely “Bounce” “Spin” “Dance” and “Beat”, each focusing on a different set of exercises. These included physical, mental and team building tasks to achieve the event’s message.
“Bounce” saw participants work towards a score together. Points were won in a series of challenges including different height basketball nets which increased in point value in line with difficulty, different sized football goals where the smaller nets provided higher scores and so forth. With “Spin” exercise bikes were rigged to different coloured LED ribbon strips to help bring the experience to life in dazzling colour. The children peddled to reach a sustained spin on the bikes as a group to create the effect. Points were registered on a series of bespoke light boxes, produced by The Halo Group’s specialist prop builders. In the “Relax” & “Beat” zones the focus was on rhythm, stretching and other forms of positive physical activity. This simple but effective brand activation delivered on all areas of the brief and was deemed a huge success by the organisers and end client Nike.
