The Halo Group specialises in the design and build of bespoke exhibition stands. In 2014 we were commissioned to build a premium booth for Australian hair care company Eleven for their forthcoming UK product launch.
Our brief was to build the stand itself. Working from existing Eleven Australia stand plans, we were commissioned to source the build materials, construct the stand on site and undertake all printing and branding required for this exciting product launch activation.
To achieve the end result, our production team researched and tested a range of different materials to ascertain which would be the best to use for the build. Our extensive knowledge of working with unusual materials was a key to the project’s success. After a thorough R&D period, our team chose an acrylic to create the stand due to its many unique properties. A series of boxes were created to construct the stand, which were stacked on top of each other and bonded together to create the activations striking form. These brightly coloured acrylic building blocks really brought the stand to life. Our AV team installed a screen, which was boxed in within a specially constructed frame to hide its edges and power cables. To finish the stand, our branding team applied the artwork, creative messaging and logos to the stand. The end result ensured the brand experienced a significant ROI generated directly from the event. This highly successful launch helped pave the way for our new exhibition design service and also cemented our reputation as being one of London and the UK’s most creative exhibition stand design companies in the process.
